01
Trust leaks first
Accounting is a trust purchase. A prospect comparing two firms sees one site from 2016 and one that looks like it was finished this morning — same credentials, different verdict. They never tell you why they didn’t call.
Websites & AI visibility for accounting firms
Your clients Google you before they ever call.
What they find sets the first impression — and most firm sites were built years ago, for a web that no longer exists. We build the version that holds up to that first look, and reads clean to the AI assistants clients ask next.
Free analysis · takes about a minute · findings on the page
The fold — where a prospect becomes a caller, or leaves
The demo — built to set our standard, and labeled as one
Watch the desk clear itself.
Demo build
For a real Toronto CPA practice, we built the complete site as concept work: the firm’s ex-CRA story told straight, a desk that clears itself as you scroll, flat-fee packages, audit defense, and booking — one system, first page to phone.
No template ships that. It’s the standard every FirstFold build is quoted against, and it’s live right now — click through it the way your clients would.
Open the live demo (new tab)Demo build — live now
“We used to audit for the CRA. Now we’re on your side.”
The opening line of the Virtual Tax concept build
Screen recordings of this build — desktop and phone, inside real device frames — are in production and will play here. Until then, the live site speaks for itself.
Open the live demo (opens in a new tab)Why rebuild
Three ways a dated site quietly bills you
02
AI tools may not understand your firm
“Who’s a good accountant near me?” is a question people now put to ChatGPT and Perplexity, not only Google. Their search systems depend on clear public facts — services in plain text, consistent firm details, and crawler access. Many firm sites leave those basics unclear or block discovery crawlers outright.
03
Referrals still check
A referral isn’t a closed deal; it’s permission to be evaluated. Word of mouth sends them to the site — the site either confirms the recommendation or quietly undoes it before the first email.
Fixed price, fixed scope — in Canadian dollars
Two ways to build.
One way to keep.
| What's included | The Launch $2,950 CAD · one-time · live in 2 weeks | The Signature $5,900 CAD · one-time · live in 3–4 weeks |
|---|---|---|
| Pages | Five, written and designed for your firm | Five-plus, written and designed for your firm |
| Copywriting | Drafted from a 30-minute intake call — you talk, we write | Deep pass: services, story, pricing, FAQ |
| Signature moment | Not included | A custom interactive centerpiece, like the demo’s desk that clears itself |
| AI visibility | Foundation: structured data and clean crawler signals | Full build-out, verified page by page before launch |
| The bottom line | $2,950 CAD, one-time | $5,900 CAD, one-time |
In both builds: mobile-first and fast, search-ready, booking and contact wired to your inbox, two review drafts, and a domain that stays in your name.
Fixed scope means the package is agreed in writing before work starts. Every project begins with the free website analysis — if your current site only needs small fixes, the findings say so, and they’re yours either way.
Fair questions
Asked by every firm, answered up front
How long does this actually take?
Launch sites go live in two weeks; Signature in three to four. The clock starts after a 30-minute intake call — we write from your answers, so you never stare at a blank page.
Do I have to write anything?
No. You talk, we write. You review two drafts. Firms are usually surprised the copy sounds more like them than what they’d written themselves.
What happens to my current domain and email?
You keep both. We build alongside your live site and switch over in an afternoon, with zero email downtime. Your domain stays in your name, always.
What is “AI visibility,” concretely?
Structured data that identifies your firm, services, and service area; plain-text content machines can parse; robots.txt signals that don’t turn AI crawlers away; consistent name-address-phone details. Verifiable, not vibes — the free analysis shows your current state.
Is my firm too small for this?
If clients find you by search or referral, the site is doing work either way — the only question is whether it’s working for you or against you. Solo practices usually pick Launch; multi-partner firms pick Signature.
What’s the first step?
Run the free analysis on your current site — the findings appear right on the page. Then book a 30-minute fit call (opens Google Calendar in a new tab) to decide the useful next step.
For accounting firms
Tax season rewards the prepared.
So does the internet.
See what your website shows clients — and the machines they ask — before they decide.
Analyze my websitePrefer to start with a person? Book a 30-minute fit call (opens Google Calendar in a new tab).
The studio
Built on proof, not promises.
FirstFold designs, writes, and builds each site as one system — strategy, copy, design, and code under one roof. We work with firms wherever they practice, we go deep on one industry at a time, and every piece of work we show is labeled demo, client build, or our own.
- The process
- Fixed scope and a fixed price, agreed in writing before work starts. Two review drafts on every build.
- Write to us
- info@firstfoldstudio.com Or book a 30-minute fit call (opens Google Calendar in a new tab).
- Mailing address
- 7700 Hurontario St, Suite 503
Brampton, Ontario L6Y 4M3, Canada