№ 01
Trust leaks first
Accounting is a trust purchase. A prospect comparing two firms sees one site from 2016 and one that looks like it was finished this morning — same credentials, different verdict. They never tell you why they didn't call.
Websites & AI visibility for accounting firms
Your clients Google you
before they ever call.
What they find decides whether the phone rings. Most firm websites were built years ago, for a web that no longer exists. We build the version that wins the client — and reads clean to the AI assistants they ask next.
The Fold — where a prospect becomes a caller, or leaves
Exhibit A — built for a real CPA practice
The desk that files itself
We rebuilt a virtual CPA firm's website around one scene: a desk buried in receipts, statements, and unfiled paper — that organizes itself as you scroll. Every receipt filed, every paper squared, in cinematic 4K.
It's what an accountant does, told in four seconds — and no template on earth ships with it. That's the standard for every firm site we build: one signature moment a visitor remembers after they've closed the tab.
See what your version costsDEMO REEL — the Virtual Tax scroll scene
live link being wired
The case for rebuilding
Three ways a dated site quietly bills you
№ 02
AI assistants can't read you
"Who's a good accountant near me?" is now asked to ChatGPT as often as Google. AI assistants assemble answers from what machines can parse: structured data, plain-text services, clean signals. Most firm sites offer none of it — some actively block the bots.
№ 03
Referrals still check
A referral isn't a closed deal; it's permission to be evaluated. Word of mouth sends them to the site — the site either confirms the recommendation or quietly undoes it before the first email.
Fixed price, fixed scope
Pricing that fits on one line
The Launch
$2,950
one-time · live in 2 weeks
- Five-page site, written and designed for your firm
- Mobile-first, fast, and search-ready
- AI-visibility foundation: structured data, clean signals
- Booking and contact wired to your inbox
The Signature
$5,900
one-time · live in 3–4 weeks
- Everything in Launch
- A custom cinematic centerpiece — like the self-filing desk
- Copywriting deep-pass: services, story, FAQ
- Full AI-visibility build-out and verification
The Keep
$295/mo
optional care plan · cancel anytime
- Hosting, monitoring, and updates handled
- Content edits within two business days
- Quarterly AI-visibility and search report
- Tax-season landing pages on request
Every project starts with the free site analysis — if your current site only needs ten fixes, the report says so and you keep it either way.
Fair questions
Asked by every firm, answered up front
How long does this actually take?
Launch sites go live in two weeks; Signature in three to four. The clock starts after a 30-minute intake call — we write from your answers, so you never stare at a blank page.
Do I have to write anything?
No. You talk, we write. You review two drafts. Firms are usually surprised the copy sounds more like them than what they'd written themselves.
What happens to my current domain and email?
You keep both. We build alongside your live site and switch over in an afternoon, with zero email downtime. Your domain stays in your name, always.
What is "AI visibility," concretely?
Structured data that identifies your firm, services, and service area; plain-text content machines can parse; correct signals in robots.txt so AI crawlers aren't blocked; consistent name-address-phone across the web. Verifiable, not vibes — the analysis report shows your current state.
Is my firm too small for this?
If clients find you by search or referral, the site is doing work either way — the only question is whether it's working for you or against you. Solo practices usually pick Launch; multi-partner firms pick Signature.
What's the first step?
Run the free analysis. It takes a minute and shows exactly where your current site stands — then a 15-minute call decides the rest.
The Accountants Edition
Tax season rewards the prepared.
So does the internet.
Find out what your website tells clients — and machines — about your firm.
Analyze my websitePrefer a human? info@firstfoldstudio.com